In June, Google launched its new job search service : Google Jobs Search. On top of the data from the major players in the job advertisement sector, Google leverages its assets (Maps) to enrich the job search, especially from the mobility perspective. As we know that the mobility item is one of the main job selection criteria, we can tell that once again Google shows a good nose in anticipating the future of job search…
What does it change for the employee?
Without further navigation, the candidate can instantly check the accessibility of the desired job in terms of mobility. Today, on most job search sites, we select the usual geographic criteria of country, region, department. But what if we could make soon our choice by precise mobility requirements such as « I want to commute by public transport within up to 1 hour, or by car within up to 30 minutes ». What if the offer of available and effective mobility becomes a search criterion?
In addition, Google makes sure to dedupe job offers. When published in several job boards, the job offer is displayed only once, with the mentions of publishing platforms. It is up to the candidate to choose which platform they wish to apply on. He saves his time and gets an optimized research.
What does that change for job advertisers?
From employers’ side, the process to appear in the Google tool is technically constraining but that’s the price to be indexed on Google. Indeed, they must add, in in the job offers, some semantic tags recognized by the schema.org standard (an internet reference of data structuring) such as location, contract type or salary. This represents an additional service for job boards and an additional cost for employers. This cost could be further increased if Google decide to apply its traditional auction system.
Some Google Job Search partner sites have seen their number of applications multiplied by up to 5 times. Google’s service is therefore efficient. However, this gives Google a central player position, which it already has in the field of search engines. Other competitors’ sites have said that their offers have been relegated very low in the search engine, since the launch of the feature. They gathered to write to Margrethe Vestager, European Commissioner for Competition.
For the launch of the functionality, Google relies on major players in online recruitement in France such as Pôle emploi, Apec, HelloWork (RegionJob, ParisJob, JobiJoba…), Figaro Classifieds (Cadremploi, Viadeo…) , LinkedIn, Monster or Ouest-France Emploi.
For now, Google Job Search does not apply Google’s usual auction system to show bids first. Only paid links (AdWords) can appear above the space dedicated to offers. As with natural referencing, the order in which offers are displayed depends on how well the tags are filled. In particular, Google recommends to set the remuneration criterion and a precise localization.